HOCH - Una Cía. de JA
Lima, Perú 2020
Proyect: Branding
This project began because Lima is one the most contaminating cities in Latin America and, due to the current situation, pollution levels decreased in large amounts. This problem gave way to search for a way to encourage and help people to maintain an undemanding and healthier life without the necessity of high contaminating everyday goods, keeping the environment free of nocive gasses.
For this reason, HOCH decided to design the GRIPPER. This product is a tool that helps to carry a larger number of bags easily and comfortably. The bag's weight is supported by its ergonomic and arcuate design. With this function, "The Gripper" has several benefits such as helping the environment by reducing the number of people who go shopping in cars and also helping to prevent injuries as it distributes the weight making it easier to load the bags. Finally, to those who are affected by not having a vehicle (which unfortunately make up the vast majority of the Peruvian population) As anyone who wishes to take measures against the environmental problems we face and is willing to stop making unnecessary use of your vehicle.
Designed by Joaquín Parodi
